A dream about distant worlds and faraway civilizations: Genny designs a journey through the most modern elegance.
The campaign tells the story of a young cosmopolitan
Sara Cavazza Facchini’s collection evokes new sensations that recall aesthetic memories made of textile exoticism to tell a beauty that is a fusion of reality and research. The subjects portray the Genny woman, fierce and charismatic, who is always feminine with an attention to sustainability. The jackets are tailored to leave a feminine allure but also to impress with couture details illuminating every movement thanks to soft wool coats and skirt suits.
For the Fall/Winter 2020-21 collection, Creative Director Sara Cavazza Facchini begins with the memory of the Orient Express, still today the epitome of a legendary journey with which everyone can identify. These carriages, with their sumptuous yet modern fabrics, the elegance of manners as well as poses, have been a personal luxury since the times of Agatha Christie, only for the few though coveted by many. An experience to be lived still today, without thinking of the dramas of the films by Sidney Lumet or Kenneth Branagh, but rather letting yourself be transported by parties and unforgettable moments, friends, and loved ones with whom to celebrate special occasions.
Today’s destinations are still Istanbul, London, or Paris, but in this collection, they take us to imaginary times and dimensions. Like the writer Paul Theroux, who loves traveling by train, Sara Cavazza Facchini travels to the farthest East and explores oriental textiles with an evocative but precise style, to tell of a kind of beauty that is a fusion of reality and research.
All the women’s business jackets are tailored to leave a feminine allure but also to astonish with couture details. Whether she wears Art Deco brooches as fasteners, adorned with Suzanne Belperron-style buttons, or shows off braided rope necklaces with special Swarovski crystals, the Genny woman is not a prisoner of her seductive role but alternates between diva and businesswoman tastes and combinations.
Her favorite garment is the jumpsuit, an elegant one-piece for those who want to enhance their silhouette by day as well as evening. Also, the tie becomes like a silk pendant embroidered with black and white floral patterns.
The Prince of Wales checks, pinstripes, and herringbones are softened with cuff bags, and the silks have Japanese flower and bud motifs. The precious jacquards reflect mythological scenes from Asian Empires or use metallic weaves to outline petals and graphic marks on the new kimono coats. The obi belts become bows, cross-ties, and knots to make each look original. Like the gloves that extend to the elbows but are wide, loose, and dramatic.
Amidst the pure whiteness of the icy white, jade green, or quartz pink, there are also beiges and sand colors as well as dresses in burgundy lamé or graphite and gold. Special attention goes to fabrics such as sustainable wools (created with Tencel and jojoba), either recycled or natural. The silk is organic and GOTS certified, i.e. compliant with the Global Organic Textile Standard. Even the denim undergoes a dyeing process that reduces water waste and does not harm the environment. Finally, the use of Alcantara gives an effect of eco-friendly suede, given the intrinsic qualities of the material.
A journey that leaves the usual “railroad tracks” of dressing to chart new trajectories of graceful femininity, flattering proportions, and subtle exoticism. With the closing thought of hope and good luck given by the Asian fortune cookies, dedicated to fashion show guests and to all the people of China.