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H&M HOME CELEBRATES THE FESTIVE SEASON WITH NATURAL MATERIALS,WARMTH AND MODERN RUSTIC AESTHETICS

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This season, H&M HOME invites us to cozy up with a warm and personal collection, where natural materials and rustic aesthetics take center stage. Ready for a season where our home is more important than ever, the collection includes beautiful decorations, graphic cushion covers and easy updates that allows us to relax and take care of our family and friends.

Key pieces includes a wide range of warm blankets, seasonal cushion covers and plump vases in recycled glass. The trend is casual with an industrial look, where natural materials, playful prints of winter wildlife and traditional checkered details invite you to cozy up on the sofa.


For the dining table and kitchen, gold-toned dinnerware, wooden bowls and trays, and rustic stoneware will be the center of attention at any family feast, while an array of candles and candelabras set the mood together with the majesty of deep red. In the bedroom, earthly tones, washed linen and scented candles inspire you to stay in. The modern rustic aesthetic of the collection also includes British influences with a vintage, yet eclectic, look, that will set the tone for a magical season, whether you are following old family traditions or creating new ones.


“In the very beginning of our design process for this collection, we started thinking about our own homes and traditions - and no period during the whole year can really be compared to this magical time, when it comes to creating a cozy and relaxing atmosphere at home.

This year, H&M HOME is all about tradition and caring and sharing. We want to celebrate ‘small happiness’ in the form of relaxing experiences, sensorial rituals and moments of generosity. We think celebrating with our loved ones, caring for one another and being generous with time and love will be of essence this year,” Evelina Kravaev Söderberg, Head of Design and Creative at H&M HOME.


The collection includes inspiration and fun ideas for the family’s bake-off and for all the time we will spend in the kitchen this season with our kids and family, creating new memories and traditions.